Momentum is a financial services company and provider of healthcare, insurance and investment solutions in SA.
The secret to staying invested: Don’t get spooked
Money is still one of the top reasons why couples fight. Even though we like to view ourselves as rational beings, driven by an era of modern science, where digital and technological innovations reign, humans are surprisingly emotional when it comes to our money matters, and even more so when it comes to investing. Our investment decisions and actions are often based on rash spur-of-the-moment impulses and driven largely by our fears. We are easily influenced by our perception of what is happening to the economy, and if we feel that the markets are panicking, we panic too.